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ABOUT
BUTTERCUP COMPANY
National and Global Brand Sponsorship Opportunities
We specialize in aligning brands with opportunities such across music, sports, celebrity, fashion, technology, education, health and wellness, climate solutions marketing and causes.
We align brands with live event experiences and sponsorshiip of Venues, Music (Artists, Concerts, Distribution, Experiences), and Sports (Venues, Teams, Leagues, Players, Associations, Championship, Finals). Ad Supported Content, Media, Steaming, Web3, TV, Film, Podcasts, Gaming, Audio, and all distribution platforms.
Our team works collaboratively with brands to develop and implement integrated campaigns that resonate with their target audiences. We offer customized solutions and source brand sponsorships and ad-supported alignments that drive brand awareness, engagement, and revenue for companies while integrating a purpose for a positive impact on the world whenever possible.
Our Services
We create, structure, package, evaluate, pitch, negotiate and activate premier sponsorships. We also develop custom live immersive VIP event experiences for our clients, activate VIP experiences and multimedia and cutting-edge SaaS technology to engage audiences before, during, and after the event.
Our commitment lies in creating authentic alignments with consumers to provide brands with awareness, engagement, loyalty, sales, media, PR and VIP experience solutions.
Authentically Connecting with Consumers
Sponsorship is a powerful way to create authentic connections between brands and audiences.
Every vibrant field starts with an idea. It is plotted and seeded, nurtured and grown. In the end, it is a field of endless blooms.
WE ARE THE DEDICATED CULTIVATORS
OUR FOUNDER
Jennifer Vernon
Jennifer Vernon's impressive career in the entertainment industry has spanned almost thirty years, during which she has established herself as a visionary leader.
She has been instrumental in forming corporate partnerships across music, sports, fashion, entertainment, media, and social good initiatives. As the head of Buttercup's executive team and consultancy, Jennifer brings her extensive experience creating integrated sponsorship (year-round) alliances and media campaigns with the latest entertainment, live event, media, and marketing concepts and technology.
By leveraging live events, she envisions and activates immersive consumer experiences that authentically connect brands to consumers. In doing so, she drives awareness, engagement, and revenue for companies while integrating purpose for a pathway to activate positive impact; on the world.
Jennifer Vernon is a luminary in her field, and her contributions to the entertainment industry have helped amplify corporations and support millions of people through impact campaigns.
Throughout her career, Vernon has held executive positions with major entertainment companies such as MCA, Universal Concerts, Clear Channel Entertainment, House of Blues, and Senior Vice President of Sponsorships and Media for Live Nation-Ticketmaster. A veteran in the business, Vernon was the youngest female Director of sponsorships nationally across the live music industry in the 90s across venues, tours, artists, brands, and fans.
Her passion for entrepreneurship and innovation has driven her success, resulting in hundreds of superior client relationships, thousands of brand activations, and a global portfolio of closed deals worth over $420M in sponsorships.
To date, she and her team create strategy, package, evaluate, pitch, negotiate, and activate over:
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75 nationally recognized Naming Rights of Venues and Concert Series partnerships.
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3,000 category-exclusive deals.
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2,000 activations across live events - experiential, media, content, and VIP experiences.
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Alliances with over 50 charitable organizations have helped improve the lives of 15 million people
In 2019, Vernon pioneered a multimedia entertainment content and commerce management platform that reinvents branded consumer experiences. She consistently amplifies brand objectives and revenue with creativity and data-driven strategic thinking.
Vernon is a proud mother of two sons, and a resident of Los Angeles, CA. Vernon has perseverance, heart, soul, empathy, a positive mindset, passion and faith that drives her positivity and success.
STRATEGIC ADVISOR
Sam Baldoni
An experienced entertainment industry professional and award-winning Executive Producer, Baldoni focuses on projects with social impact. He has Executive Produced groundbreaking and critically acclaimed projects such as the Clio and Webby award-winning documentary series, MY LAST DAYS, currently in season five on the CW Network with over 70 million views online. He is also an Executive Producer of the Adweek Arc Award and Telly award-winning dinner conversation series, MAN ENOUGH, which dives into examining traditional masculinity while exploring topics including body image, relationships, and fatherhood.
Widely recognized as one of the founding fathers of the multi-billion-dollar product placement business in the film and television industry, he launched Baldoni Entertainment while lending his advertising and product marketing expertise on Steven Spielberg’s Gremlins. The company quickly became the leading product placement company in the entertainment industry - working with feature films from every major production studio and launching AsSeenIn.com with Aaron Spelling, the pioneering digital platform for consumer film engagement that enabled consumers to virtually tour their favorite films and purchase featured brands.
Baldoni passionately serves on the Board of Directors of The Wayfarer Foundation, a non-profit organization that puts on one of Los Angeles’ largest volunteer events - The Carnival of Love - which provides connection, services and resources to people who are experiencing homelessness in LA’s Skid Row community, and will soon expand nationally. A skilled builder of strategic entertainment partnerships, Baldoni uses his expertise in social media and influencer marketing, product placement, branded entertainment and integrations to craft multi-layered alignments that address all consumer segments. As an award-winning producer of documentaries, commercial and films, Baldoni is a member of the Academy of Television Arts & Sciences.
Baldoni currently serves as a strategic advisor to the Buttercup Company, lending his unique ability to unite brands, individuals, studios and organizations into dynamic partnerships.