An entertainment industry-recognized visionary in global business development, brand partnerships and social good alliances, Jennifer Vernon founded Buttercup with a single goal: leave a positive impact.

After nearly three decades forging corporate and strategic entertainment partnerships, Vernon’s expertise now leads a Buttercup executive team that develops integrated campaigns – utilizing the latest in entertainment technology, brand strategies and immersive consumer solutions that directly affect positive global change. As someone who experienced both the foster care system and socio-economic disadvantages in her youth, Vernon was determined to rise above her challenges. Her determination to put herself through college was followed by a fast-rising career in live entertainment and sponsorships, where she became the youngest female executive director in her field across live music. She channeled her unstoppable drive, quickly hurdling to executive positions with titans such as MCA Concerts, Universal Concerts, Clear Channel Entertainment, House of Blues, and Live Nation – Ticketmaster. It has been her passion for entrepreneurship and innovation that has driven her success in achieving hundreds of superior client relationships and a global portfolio of closed deals totaling over $390M in sponsorships, cash and in-kind services.

In 2019, seeking new frontiers in branded consumer experiences, Vernon pioneered a multi-media, entertainment content and commerce management platform that reinvents branded consumer experiences. She consistently amplifies brand revenue with creativity, experience and a data-driven strategic mindset – while championing consumer loyalty through social good initiatives that leave measurable positive impact.

Vernon is grounded and grateful for a life that is filled with duality. A proud mom to sons Brady and Parker, Vernon has a deep sense of empathy for the underserved based upon her own childhood and life experiences. She is a staunch advocate for children and has served on the board of trustees for Olive Crest – an organization that fights to stop the cycle of child abuse, ensuring that every child who comes into their care is nurtured in a strong and loving family. As an ally of the Wayfarer Foundation, she supports Carnival of Love, a giving and kindness platform that addresses those without homes. A resident of Los Angeles, CA, Vernon is a Stage 3 breast cancer survivor and thriver who deeply believes that a combination of perseverance, heart and soul and her faith drives true positivity and success, and that all individuals and businesses have a responsibility to serve their community and use whatever privilege we are afforded to better the lives of others whenever possible.